In a recent article published at Investor’s Business Daily’s online site, the author, Alex Epstein, gets it right about Google and the current increase in antitrust laws (“Google Deserves to be Celebrated, Not Persecuted by Trustbusters, June 4th, 2009).
Essentially, such antitrust laws will help competition. That is, they will help less profound companies (lesser than Google) better compete with larger companies. Or so the passers of such laws claim. In my opinion, and in the opinion of Mr. Epstein, this logic is wholly false.
Is it unfair that Google has 60% of the market share? Does it follow that we need to create laws to establish a “fairer” playing field?
In answer to the first, No, it is not “unfair” that Google remains the behemoth we know it as. To answer the second question, one has to go back to the First and check their premises. Fairness has nothing to do with it. You wouldn’t give special treatment to the Olympic swimmers competing against Michael Phelps. He dominates because he has tremendous talent, and he works his tail off. If the Olympic Committee decided that Eight gold medals was simply unfair, and that the other, less talented, less hard-working swimmers should be able to wear special aquatic turbo boosters to help with “competition”; well, that would be crazy. Correct?
It’s the same with Google. Just as Phelps is an amazing athlete, Google is an amazing Online Search provider. Tell me, why should we punish Google by giving the less qualified, less impacting, less dominant business an upper hand? Do we not benefit greatly from Google’s exceptional technological prowess? Does Google not deserve the market share it has rightfully achieved?
Alternatively, imagine if a company like WebVisible, Inc. was dealt the same blow, and each of our competitors was given an upper-hand, or some such tool to establish an artificially “level” playing field. We would, suffice to say, obviously suffer.
In the end, each individual athlete or business excels at their own rate, due to their own efforts- where each of us, due to whatever acquired or inherent ability caused by our own individual action.
Despite what some say, Google does not have monopolistic power over the competition. Small businesses like Webvisible and the ones we help on a daily basis have the opportunity to achieve just the same- not because of a lending hand, but due to our own drive to succeed, our own prowess, our own talent, our own version of I Want to Be the Best.